More Cannes Lions Winners 2012

Here are a few more Cannes Lions best commercials of 2012 for your viewing pleasure.
So awesome.

Cannes Lions Best Commercials

So this commercial is what the judges awarded Grand Prize at the 2012 Cannes Lions best film ads of the year. It's for Chipotle and it features Coldplay's haunting hit "The Scientist", which I personally think adds a lot lot lot to its weight, maybe even more than the visuals do.

The idea is basically a call back for less of an industrialized farming model, that we should go back to the farmer with a wife and a son and one or two pigs. A nice idea, overall. The tag line at the end reads "Cultivate a better world". 

For those that are unfamiliar with Chipotle, it is a Mexican fast food restaurant in the United States that offers delicious burritos, taco salads and even beer and margaritas for the hungover masses. On their website they do have a lot of information about their "food with integrity" practices.

Adweek has compiled the top 15 Gold winners in film, check them out if you have some spare time and want to actively seek out commercials.

Here are some of my faves:

This one for Proctor & Gamble made me cry like a baby. Moms + Olympic Athletes = Tears. Always.

The colours are phenom in this commercial for Lurpak butter, which I assume we don't have in Canada.

The band OK GO have made a career off of viral videos, and this one is no exception, having already received over 22 million views on YouTube.

Conversely, this chilling ad for the Mumbai Mirror has barely any views on YouTube.

This one is just over the top and silly, and I think Mariah Carey directed it.

IKID You Not, IKEA is the Best

Perhaps IKEA is a bit overhyped, and to go there is like visiting the nine circles of hell, but you can't deny that their advertising is the best that Sweden can afford. (Which I'm assuming is a relative crap-load.)

Their store is opening up in Winnipeg on November 28th, and as a young person who works along Route 90, I'm both anticipating and dreading it. 

Check out this AMAZING ad for IKEA that's inspired by the imagination of a child, made (fittingly) by Mother ad agency in the UK. The person who came up with this Big Idea is either a genius or did a bunch of acid in the 60's.

Unlock the 007 in You

You know how they used to have "The Pepsi Challenge" where they would get real people to taste test Coke against Pepsi?
I think they should have that same contest but with Pepsi and Coke's commercials.
At this point I'm pretty confident that Coke's are better, but I think there's a bit of an ebb and flow to their genius. 

The lastest campaign that Coke Zero is running (literally, HA!) is with a partnership with the new James Bond movie Skyfall. 

This commercial that was uploaded just a few weeks ago already has over 8 million hits on YouTube. 

But really, who wouldn't want a chance to feel like James Bond, even if it only lasts for 70 seconds. 

P.S. Love the use of the big piece of glass in real life!

So what is 'Integrated Advertising'?

This ad for Saatchi& Saatchi advertising agency shows us what we can do with a little bit of cardboard. I so believe that the simpler the message, the better. 

What's simpler than a box, yet has so much possibility?

Another Bad PETA Ad

Presented without comment, another bad PETA ad.

Comment: I guess they think that a big giant waving squash is appealing to people.
I find bananas ap-PEALING but for different reasons.

Chapel Bar and Bistro Down on its Knees

Here is a print at for New Zealand's Chapel Bar and Bistro which is celebrating it's 7th birthday this year. They decided to celebrate but making this semi-viral blasphemous ad, and as expected, Christians are none too pleased about it.

They clearly knew this was going to offend the generally vocal religious crowd but they went ahead with it anyway, I guess because the bar's name is "Chapel" and the tag line is "7 years of almighty nights".

I guess it's ha ha funny, but there's a time and a place, and this ad just seems cheap to me. Plus the Jesus looks like a greasy hipster.

Get your Comic-On

The loosely-tied advertisement-judgement theme that goes on here at the Milk Bar is getting even looser. (...like your mom!)

Today I want to talk about this upcoming weekend that I'm haphazardly getting all nice and loose for. 

Despite my previous blog post about how much I love to dress up for Halloween, this year was kind of a write-off. I didn't realize that Halloweekend was last weekend and so I threw together a costume in about a half hour total and winded up as the fall-back staple, Carrie.

Twinsies? 

BUT this weekend is going to blow last weekend out of the pig's blood, because this weekend is both the Central Canada Comic Convention (I blogged about the 2011 one last year), as well as the first time ever that I'll be doing stand-up comedy at Rumor's Comedy Club.

T'is the weekend of comics in both senses of the word. 

I've been paper machéing like a 5 year old all day, trying to get my Loki helmet all ready to go for Saturday, and I'll guarantee blog about the kooky characters that I run into at Central Canada's biggest comic convention. C4's special guest this year is Golden Globe nominee Patrick Stewart, who you may recognize from Star Trek, the X-men movies, or his lesser known role as Bill Stuart in Gnomeo & Juliet 3D.

Then on Sunday night at 8 p.m. I'll be hitting up WInnipeg's biggest (and only) comedy club to test my chops as another kind of comic. Just think, I'll be peeing my pants where Brent Butt and Louie Anderson once delivered their sub-par material! I once jumped out of a plane but this is going to be much much scarier. Scarier than The Ring, and that movie was hella creepy. 

If you live in Winnipeg I suggest you go to one or both of these things. Comic Con is about $15 for the day, which is really cheap for a chance to look at a conglomeration of nerds, and Rumor's is only $10, which is the price of a sandwich nowadays!