IKID You Not, IKEA is the Best

Perhaps IKEA is a bit overhyped, and to go there is like visiting the nine circles of hell, but you can't deny that their advertising is the best that Sweden can afford. (Which I'm assuming is a relative crap-load.)

Their store is opening up in Winnipeg on November 28th, and as a young person who works along Route 90, I'm both anticipating and dreading it. 

Check out this AMAZING ad for IKEA that's inspired by the imagination of a child, made (fittingly) by Mother ad agency in the UK. The person who came up with this Big Idea is either a genius or did a bunch of acid in the 60's.