Bad Ad: Urban Eatery.. More like Urban Defeatery

via adsoftheworld.com

So this ad is for a potentially hipstery restaurant, but ironically it's full of copy that directly insults their potentially target audience.

The copy reads: 

ATTENTION HIPSTER DOOFUSES: Sorry about that, but it’s not easy getting the attention of people who reject mainstream consumerism like billionaires reject tax overhaul. Here’s the thing: Do you ever wake up in your designer platform bed in your urban loft, shuffle over to your espresso machine and wonder: Is this all there is? Day after day of wearing ironic vintage tee shirts and searching the Internet for nu rave techno rap bands from Uzbekistan? Don’t you wish you could let your androgynously cut hair down, wear some not-quite-so-painfully-skinny jeans and kick back and watch the (legal in all 50 states version of) grass grow? Not to get all marketingy, but at Urban Eatery you can take a break from looking vaguely disinterested in everything while wearing your favorite organic fedora. We use fresh ingredients from local farms and offer free valet parking—and free is nice if you have one of those hipster liberal arts degrees. So why not take some time out of your busy schedule of wrestling with existential angst and drop by Urban Eatery. After a hard week of conforming to nonconformity, you’ve earned it.

I don't get it. Was their purpose to get customers so angry that they order from this restaurant? Or are we supposed to chuckle at it and assume that they're talking about the hipster in line in front of us? Or were they planning on alienating the hipster audience altogether?

Bad Ad (Obviously): PETA

Oh PETA, why do you do this to yourself?
You would probably be a credible organization, but yet you're always putting out stupid, racist, sexist, weightist, cheesy ads that totally (at least for me) discredit your message.



It's all like HEY! LOOK AT ME! ISN'T THIS ENVELOPE-PUSHING?!?!


Some prime examples:

Women = Pieces of Meat

 

This one's sexist AND racist! 2 for 1

Ugh.

I guess it's about saving bulls?

They get a few points for getting a Never-Nude nude.

These ads have been relatively harmless, and have garnered a lot of attention to the organization, so I suppose it was successful in that sense.


I was a vegetarian for 6 years and have never worn fur, so I understand that the plight of animals is important. I was a supporter of PETA's cause for quite some time, and would regularly check out their gruesome website to solidify my beliefs.


However, I was more disgusted by the following campaign than by any torture-porn video they could ever muster up.

This 60-foot billboard equates animal rights to the Holocaust.
The Holocaust.

Bad Ad: Diet Coke

I've never been a fan of Coke ads, really. Most of them are pretty forgettable, focused around a family or friend tableau. Every once in a while, however, they'll throw some really awesome, genuine commercials; but I find that inspiration strikes at random intervals.

In contrast to the M by Molson commercial I featured last post, Diet Coke put one out in a similar vein, but I think the execution was poor and lazy.

The ad, like the Molson commercial, features artists doing what they do. The idea behind Coke's version is: if you're an artist and you hit an inspirational wall, have a sip of Diet Coke and it will shine down upon you like an epiphany. Also, it will help you if you're a maternity nurse? And be social if you're famous?


Not sure exactly who they were pandering to here, it seems pretty all over the place. This ad just infuriates me every time it comes on because it's on every station at every commercial break. How much money did Coke piss away this time?


Without further adieu, I present to you, the mess: