This commercial is everything. I love the idea that periods (and more specifically, period commercials) are becoming a popular source of parody.
Anyone whose ever had a period (guilty) knows that it's like the WORST, you can't do ANYTHING! You basically just have to lie in bed and pray for death to take you to bring you out of your seemingly endless pain, misery and general oozing.
Period commercials tried to cover this up for years, making it seem like you could do stupid things like play tennis and wear white shorts if you bought the right maxi pads with wings or whatever.
Also, what's up with that blue water?
Bodyform received a comment on their Facebook wall from one brave soul that decided to break down this wall of lies and expose the harsh reality of Aunt Flo's visit, it read:
Richard's brave statement got over 40,000 Likes in less than 24 hours [via], which prompted the CEO of Bodyform to make the awesome commercial featured above, which now counts over 3.5 million YouTube views.
This commercial, and the ones you've no doubt seen for U by Kotex make me happy, because what they're trying to do that's so GROUNDBREAKING is to normalize something that happens to every woman on this planet (when she gets to a certain age).
What's next? Normalizing farts?
I really hope it's normalizing farts
Here's looking at you, Fart Council.