Friday, 23 November 2012

Cannes Lions Best Commercials

So this commercial is what the judges awarded Grand Prize at the 2012 Cannes Lions best film ads of the year. It's for Chipotle and it features Coldplay's haunting hit "The Scientist", which I personally think adds a lot lot lot to its weight, maybe even more than the visuals do.

The idea is basically a call back for less of an industrialized farming model, that we should go back to the farmer with a wife and a son and one or two pigs. A nice idea, overall. The tag line at the end reads "Cultivate a better world". 

For those that are unfamiliar with Chipotle, it is a Mexican fast food restaurant in the United States that offers delicious burritos, taco salads and even beer and margaritas for the hungover masses. On their website they do have a lot of information about their "food with integrity" practices.

Adweek has compiled the top 15 Gold winners in film, check them out if you have some spare time and want to actively seek out commercials.

Here are some of my faves:

This one for Proctor & Gamble made me cry like a baby. Moms + Olympic Athletes = Tears. Always.

The colours are phenom in this commercial for Lurpak butter, which I assume we don't have in Canada.

The band OK GO have made a career off of viral videos, and this one is no exception, having already received over 22 million views on YouTube.

Conversely, this chilling ad for the Mumbai Mirror has barely any views on YouTube.

This one is just over the top and silly, and I think Mariah Carey directed it.

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