I think they should have that same contest but with Pepsi and Coke's commercials.
At this point I'm pretty confident that Coke's are better, but I think there's a bit of an ebb and flow to their genius.
The lastest campaign that Coke Zero is running (literally, HA!) is with a partnership with the new James Bond movie Skyfall.
This commercial that was uploaded just a few weeks ago already has over 8 million hits on YouTube.
But really, who wouldn't want a chance to feel like James Bond, even if it only lasts for 70 seconds.
P.S. Love the use of the big piece of glass in real life!