Monday, 10 September 2012

Bad Ad: Urban Eatery.. More like Urban Defeatery

So this ad is for a potentially hipstery restaurant, but ironically it's full of copy that directly insults their potentially target audience.

The copy reads: 

ATTENTION HIPSTER DOOFUSES: Sorry about that, but it’s not easy getting the attention of people who reject mainstream consumerism like billionaires reject tax overhaul. Here’s the thing: Do you ever wake up in your designer platform bed in your urban loft, shuffle over to your espresso machine and wonder: Is this all there is? Day after day of wearing ironic vintage tee shirts and searching the Internet for nu rave techno rap bands from Uzbekistan? Don’t you wish you could let your androgynously cut hair down, wear some not-quite-so-painfully-skinny jeans and kick back and watch the (legal in all 50 states version of) grass grow? Not to get all marketingy, but at Urban Eatery you can take a break from looking vaguely disinterested in everything while wearing your favorite organic fedora. We use fresh ingredients from local farms and offer free valet parking—and free is nice if you have one of those hipster liberal arts degrees. So why not take some time out of your busy schedule of wrestling with existential angst and drop by Urban Eatery. After a hard week of conforming to nonconformity, you’ve earned it.

I don't get it. Was their purpose to get customers so angry that they order from this restaurant? Or are we supposed to chuckle at it and assume that they're talking about the hipster in line in front of us? Or were they planning on alienating the hipster audience altogether?

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